In order to design and deliver innovative and valuable services, mobility players should rely, on one hand, on a sound knowledge of users expectations and behaviours and, on the other hand, on proven design methods.
CEO and Senior Design Strategist at Attoma, a leading European service design firm (Paris, Milan, Berlin) with a strong expertise in public transport and combined mobility, Giuseppe Attoma Pepe will present the audience with some key operational takeaways focusing on the human side of the picture.
Giuseppe will enlighten the topic with an overview of the most advanced design approaches illustrated by real business cases, covering the physical environment as well as the digital experience.
